Designed by Apple in California

Designed by Apple in California

Designed by Apple in California, a Photographic History of Apple Design to be released.

 

 

 

Apple have announced the release of a hardbound book, Designed by Apple in California, documenting twenty years of Apple design work. The book is dedicated to the memory of Steve Jobs.

According to Jony Ive:
“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”

 

 

Designed by Apple in California includes 450 beautiful photographs of Apple products past and present by photographer Andrew Zuckerman and will go on sale at Apple.com and select Apple Stores on November 16, 2016. 

 

 

"Designed by Apple in California" is available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight colour separations and low-ghost ink. This linen-bound, hardcover volume was developed over an eight-year period.